Creative Direction that Shapes Bold Brands
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I craft complete brand identities — from concept creation, logos, color palettes, and typography to websites, packaging, and campaign materials. My work merges design, storytelling, and strategy to build brands that feel alive, distinctive, and unforgettable.
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Featured Work:
The Divadi Universe
I imagined and directed Divadi from the ground up — a full-scope creative direction project from first spark to finished brand.
Every element was shaped by me: storytelling, naming, archetype development, product and pattern design, packaging, and photography.
The result? A soulful brand universe crafted to ignite emotion, celebrate individuality, and leave a lasting impression.
Snap14 asked me to reimagine their identity to match their high-profile clients — Vogue, Dior, Nike, and Bazaar. I created a new logo, brand system, and brand book that gave them a modern edge while honoring their Egyptian roots.
Snap14 asked me to reimagine their identity to match their high-profile clients — Vogue, Dior, Nike, and Bazaar. I created a new logo, brand system, and brand book that gave them a modern edge while honoring their Egyptian roots.
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TRUSTED BY LEADING BRANDS & FEATURED IN RENOWNED SPACES
Whether it’s a pitch, a proposal,
a product, or a place —
presentation is everything.
ELEVATE YOUR next level.
Art and design that UPLEVELS.
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FAQS
I work best with visionary collaborators — people and brands who value originality, meaning, and aesthetics that stand apart. Whether you’re curating a hotel, launching a product, or transforming a space, I bring creative clarity, emotional storytelling, and a strong visual point of view to help bring it all to life.
Every project is different — but they all start with a creative conversation. From there, I offer concept development, artistic direction, and custom artwork that fits your space or product story. You’ll be supported at every stage — from early vision to final delivery.
I provide mural-ready artwork and custom designs for production. While I don’t paint murals myself, I can advise on materials, liaise with producers, or direct trusted creatives. I’m also available to support product collaborations with art direction and concept development.
Absolutely. Beyond creating art and pattern designs, I love helping define the emotional tone, visual story, and concept that ties everything together. This can include moodboards, naming ideas, color palettes, and guiding the creative vision from the start.
It begins with a free discovery call where we explore your goals. Then I develop a creative proposal — with moodboards and initial sketches — and we move through design and delivery in a structured, collaborative way. (See The Process section above.)
Yes. I often adapt artworks or pattern concepts into site-specific formats, limited editions, or special sizes for clients. If you see something in my portfolio you love, I’m happy to reimagine it for your space, surface, or story.